Marketing

Marketing is Selling and Selling is Marketing. These two words are intertwined.

You market to sell and you sell to market. That's why you often see labels such as Marketing and Sales, Sales and Marketing because they co-exist. One cannot live without the other.

There are many ways to market yourself or the product that you are selling. But before I go on. Just what is marketing?

Marketing is creating awareness. Marketing is seeking to establish recognition. Marketing is imprinting a label in the consumer's mind that the need is there for the taking. Selling is just a formality when you have achieved what Marketing is all about. Indeed, Marketing is winning half of the battle when a sale is already decided even before the actual sale is implemented.

Marketing can be done in many ways. There's face-to-face. There's telephone calls or what you call telemarketing. You have print ads. You have the technology to harness marketing to the fullest. You can email directly ( I do not promote spamming although that's marketing also but done in an illegal way). You can add a signature in your email. There are networking sites like Facebook, Multiply, Friendster, Twitter, etc. You can even post your ads online for free. Indeed, there are many ways to market just as there are many ways to make money.

Bottomline: Marketing is Selling and Selling is Marketing and both have one thing in common: To make money.